Sacramento Strip Center

I was walking a current listing in west Sacramento last week. Modern shopping strip of 12,000sf. Fully occupied. Nice condition. Yet, the neighborhood was rough. Crime statistics were above average and the household income stats were mediocre to low. Does this rule out a property? Should it? The stores were all doing very well. In fact, there was little in the way of retail nearby. Is a trophy asset necessary? Or, does cash flow and stability matter?